Social responsibility is key to Felek. As a social enterprise our overarching goal is not just making profit, it is generating profit while creating social impact. Aside from creating jobs and having a filial and respectful corporate culture, Felek is making efforts to put a dent in illiteracy and to increase the reach of education in disenfranchised sectors of the population. We do so by following a business model that promises to cover the cost of onestudent’s exercise book supply for an entire school year for every notebook purchase. In this manner,Felek hopes to reduce the educational problems faced by children in rural Ethiopia.